Healers

Meeting musicians, rock stars, movie stars, actors, artsists, and all the glitz that follows is cool. Though, I learned through the years that often I am far more engaged by the craft and work produced than the person, or persona, I meet.

Now, Doctors … they wow me. I become star-struck in the very presence. Truly. Perhaps it’s the more romantic notion of “healer” that resonates strong with me. These are professionals that serve the human experience every day and they directly impact our lives and in one of the most profound ways.

While I’m currently in the “eye of the storm” for an Experience Design study focused on Physicians, I wanted to share the observation of how much I value the opportunity of serving them and, hopefully, their patients through Design Thinking. While being honest with this observation, Ryan Armbruster and Mark Hurst come quickly to mind. They sure are on.